As Amazon gets more and more sellers, their policies become more strict and broad to be able to manage their platform goals, amidst the millions of different sellers. All sellers want to connect with their customers in order to build their brand in a real way, but Amazon has recently instituted a new policy about not placing inserts into products. Retailers aren't allowed to do this because they could end up competing directly with Amazon's retail goal to sell everything to everyone. However, while Amazon is able to police product retailers, what they can't do, is tell the product manufacturer what to do.
This leaves a special type of seller on Amazon with a unique ability. Brand Owners (who manufacture their own products), are in control of how they make the product and can decide to have customer communication built-in. The best brands on Amazon are doing just that. When best brands do this, they do this in a responsible way, where they are not making an enemy out of Amazon.
Recently, some brands that manufacture their own products have thrown skepticism on whether or not brands can actually do this... What happened, is 2 brands were recently banned for using inserts to trick their customers, or bribe a positive review. Both of those brands were blocked for violating Amazon's TOS for totally different reasons. These brands have been blocked by Amazon for incentivizing reviews and tricking customers. If you start tricking customers, no matter how you do it, you will be blocked from selling on Amazon. It's not just Amazon, we don't like that either. Any brand using Texty to trick their customers will also find themselves blocked from our service.
If you are just trying to increase your brand's positive impact on your customer's lives, then you're at the right place, and you've found the right method to do it! Texty is built to empower communication and relationships between a brand and their customers - for positive purposes. Brands on Texty use Texty to get 10% or more of their customers on Amazon to reach out and connect with them. Those customers on now on their list forever, and they use that to launch new products, drive revenue on their own site, and keep in touch with their audience. The best thing is that these sellers have been getting more reviews on Amazon than they've ever had at the same time!
There is nothing more powerful than a direct relationship between you and your customer! Sign up to Texty today, and start experiencing the fun side of selling and brand building!
Many Brand Owners love the idea of their product making an impact in people's lives, but have a hard time bridging the gap between what their product is, and being a really impactful brand. For brands that created a unique product, this probably isn't an issue, but if you are a Brand Owner selling on Amazon, who sells a commoditized product that your customers can get from other brands, it's often hard to see the potential. Hydroflask is a brand just like that. They started selling a vacuum-sealed container just like everyone else was doing. Even to this day, you can still buy an exact model, just like theirs, for much less from other brands.
What's the difference between the brands that sell the same exact bottle for a lot less, and Hydroflask? What allows Hydroflask to sell so many more units, and with all of them at a higher price than other brands? Hrydroflask started with a generic logo on a generic product, and now they are a major brand in stores world-wide. They even have their own custom products now - but how did they do that?
They built a "backend." The backend is everything that happens after the first sale - and that’s where ALL the money is made. We build our backend off the back of the conversations we have with our customers. We know our customers, the pain they feel that our product solves and goals they have that our product fulfills. Hydroflask nailed this understanding and used it to talk to the real reasons people wanted to buy their product, creating massive sales and a huge business in the process. How did they use it?
They started making their impact by talking to their customers, having real conversations, which built real relationships, which helped them understand what to build next, and how to sell better what they sell now. They learned why people bought their product, what problems they were dealing with, and when they spoke to those issues directly in their marketing, they started making a lot more sales. As the number of conversations and impact grew, they were able to move onto the next step of creating a Real Brand, by making their own custom solution products! Now Hydroflask is a major brand, with a large line of products, but it all started with a conversation.
You can start your conversations with your customers today! If you want to make your brand real, then the first step, is to start talking to your customers. If you sell your product on Amazon, then the best way to do that is with Texty. Nothing empowers Brand Owners on Amazon as much as texting your customers directly, and that's exactly what Texty gives you! Sign up now, and start making your impact today!
Believe it or not, getting your own website, shipping and fulfillment is super easy. Selling on your own website can be as easy as selling on Amazon, but a lot more profitable. Once it's set up, it will all be digital and automatic. Your products ship automatically and you can just focus on selling. Getting your site set up can take a little work, but if you model a site that’s already working, or use a template website, that step becomes fast and easy. When you sign up today, message in and ask to talk to a Texty specialist. We will hop on a call for free and answer any questions you have about how to get it set up. We offer for all brands on Texty. Sign up now and connect with us!
Real Brands have real relationships with their customers, created through real conversations.
Real Brands have real brand loyalty because they made a real impact in someone's life.
Real Brands don't sell a product, they solve a problem.
Real Brands don't complete a transaction, they build a relationship.
Real Brands aren't all about the money, they are all about the impact, and the money follows.
The selling experience Real Brands have is a 100% night and day difference. When someone changes from a typical brand and turns into a Real Brand, their life and work go from hard and frustrating to fun and exciting. When they stop selling a product and start selling a solution, they find the greener grass of owning a Real Brand that makes a real impact. Since customers only buy products to solve their problems, Real Brands have an easier time selling to customers and they have better conversations too. Typical brands go on and on about their product, but Real Brands connect with customers about the real problem they are facing and how to solve it. Typical brands don't make an impact, they just make a sale. Now, Real Brands don't always make an impact, but every time they do, they know they've got a customer for life. That's why Real Brands focus on the impact they are making.
Real Brands don't have any real competition either, because while everyone is selling a commoditized product, they are the only ones selling a customized solution. When you focus on solving a problem, you end up creating a unique buying experience no one can compete with. From the customer's perspective, typical brands feel like they just want to make money, while Real Brands feel like they actually care.
Real Brands make real profit too. While typical brands have to go where the customers are, Real Brands go there, to start the relationship, then bring that relationship back to their own site where the profits are ultra high. Platform profits are low, but direct profits are high. Typical brands never find their way off of platforms and onto their own site, because they don't have a direct relationship to do it through. When a Real Brand starts having real conversations with customers, they develop a direct relationship. It's that direct relationship that Real Brands make most of their profits through. It's well known that 90% of all business comes from repeat customers. Most repeat purchases are made with companies they have a relationship with, which is why you need to be developing relationships with your customers. Real Brands only think about the first sale as an opportunity to develop a relationship, and everything they do is geared towards creating that. That's why, for Real Brands, nothing is more important than being able to communicate with their customers.
Texty was built to put Real Brands in touch with their customers. If sell on Amazon, there are only a couple ways to get in contact. You can email them through the Amazon platform, or you can get them to message you. If you want to make your brand real with your customers, then you're going to need get them to message you. We could dive into all the steps needed to do that, or you can just trust us when we say, it gets complicated. The best news is Texty has already solved that complication and made it easy to become a Real Brand. When you sign up today, you get all the templates and solutions we've been optimizing for years to work best for Amazon Seller Brand Owners, just like you! We help brands on Amazon make this transition every day. Texty puts you in touch with your customers so you can start going direct, building relationships and making an impact today.